How to Request Company-Sponsored Coaching

STRATEGIC RESOURCE

Position your development as a strategic business investment, not a remedial request.

[✓] I can clearly articulate the leadership challenge or opportunity that coaching will help address

[✓] I can connect coaching to my current role, scope, or upcoming responsibilities

[✓] I understand which business priorities this development supports (performance, growth, retention, change)

[✓] I can explain how coaching would improve my effectiveness, not just my confidence

[✓] I know whether coaching is typically funded through HR/L&D or team budgets

[✓] I can describe the engagement as time-bound and outcome-focused (not open-ended)

[✓] I have a general sense of cost vs. expected impact

[✓] I’m prepared to discuss what success would look like at the end of the engagement

[✓] I can speak to this request with confidence, without minimizing its value

That’s normal—and it’s exactly why this guide exists.

You don’t need perfect answers. You need clear thinking, aligned language, and confidence in the value you’re proposing.

This guide shows you how to position leadership coaching in a way that decision-makers recognize as responsible, strategic, and worth funding.

Who This Is For

This guide is for you if you:

[✓] Want to grow as a leader

[✓] Believe coaching can support your growth so that you are more effective, resilient, and impactful

[✓] Need guidance on getting company sponsorship/funding for leadership coaching.

You’ll walk away with clear guidance to request company-sponsored coaching. . . without overexplaining, apologizing, or underselling your value.

If this made you pause in a good way, this guide is for you. It’ll help you turn clarity into action.